This lesson will explain the important aspects of planning communication before, during and after the rollout of Beekeeper in your organization.
It’s useful to think of the communication before, during and after rollout as a campaign with a start and end date, using different communication channels to deliver different messages tailored to the information need of the audience at that point in time.
At a high level, your campaign should consist of these phases:
- Announcing the introduction of the app
- Inviting users and providing them with the information they need to access the app
- Welcoming users to the app
- Celebrating milestones
- Following up with users who haven’t logged in yet
- Sending continuous reminders
Making the Announcement
Prepare your users by informing them about the Beekeeper app ahead of the rollout, rather than surprising them last minute. Give them time to warm up to the idea of it and make sure everyone understands the reason why you’re investing in it.
Below you can see some suggested communication channels for announcing Beekeeper. Click on the buttons for more information.
Soft Rollout Email
Prime your users by letting them know about the app, when and how it is being implemented, what the rollout will entail for them etc.
Posters & Flyers
If your user base is unlikely to have access to email, then use other existing ways of communicating with them, including posters or flyers in and around the workplace.
As explained in the Product Training course, you can build up curiosity and excitement by showing a slideshow of Beekeeper posts on large screens.
Work out which combination of communication channels and invite methods will be most effective in achieving high user adoption in your organization.
Make it Exciting!
Plan a large scale event attended by all or many employees to announce Beekeeper and invite users to log in.
Do you have an upcoming town hall, company-wide meeting or other event you could use?
Set up a “Support Station” where Champions can help their colleagues log in and answer any questions.
Make it fun and interactive by providing an event hashtag for new users to use when posting, or use screens at the event to show the number of new users logging in in real time.
Keep It Personal
Organize a series of small face-to-face training sessions.
Introduce and position the app.
Help colleagues log in by handing them their personalized invites, or by pulling up their QR code on your mobile for them to scan.
Bring Beekeeper To Them
Set up a temporary stand in a common area with two champions to promote Beekeeper and help user log in.
Consider a road show if you have more than one location.
Make It Fun!
Make the rollout fun by holding a competition. (Take a look at our Rollout Competition Ideas).
Consider prizes for most likes, top users, top posts etc.
Think about ways to extend competitions or set up reward programs to continue to engage users in the long term.
Download the ‘Rollout Checklist’