Engagement

Analyse how employees use Beekeeper to gauge their level of engagement. There are three different tabs you can use to see metrics and detailed information indicating how engaged the users in the system are. We’ll go through the contents and purpose of each of them here:

Overview

Select user group and time frame for the analytics you want to see at the top.

Activated Users

This shows the percentage of your total users that have logged in at least once, from when the app was first implemented up to the last date of your selected time frame. You can also see the details of the number of activated users versus the number of total users. Suspended or deleted users are not included in this graph or any other graph in the Engagement tab.

Active Users

This graph shows you the percentage of users that were active in the selected time frame, compared with the number of activated users. The active users comprise any user who sent a post, wrote a chat message, wrote a comment, gave a like to a post, published a survey or a campaign, created a task, filled out a form, read a post, read a chat message or accessed a document.

Monthly Active Users

This graph shows you the monthly active users over time. Move your cursor over a date marker to see the number of active users in the 30 days preceding the date shown.

A megaphone icon displayed in the graph indicates a campaign sent and a letter icon indicates a Digest Email sent. This helps you understand how users reacted to these engagement tools. Move your cursor over the icon to see details of that particular campaign or digest email.

Individual annotations can also be added, for example a company event. This lets you observe how that particular event impacted platform activity.

Daily Active Users

This graph shows you the active users, by day, over the selected time period. Move your cursor over a date marker to see the number of active users on the date shown.

You have the same ability to view campaigns and digest emails, as well as adding your own annotations, as in the monthly active users graph.

Total & Activated Users

This graph shows the number of total users and the number of activated users over time. Move your cursor over a date marker to see the numbers of total and activated users for the date shown.

New Active Users

This graph shows you how many new users logged in for the first time during the date range selected. Move your cursor over a date marker to see the number of new users logging in for the first time on the date shown.

Active Users Per Channel

This pie chart shows the number and percentage of users by channel (Android Browser, iPhone Browser, Desktop, Android App, iPhone App).

The number is a count of each time a user logs in through a different channel. As a result, the sum of active devices could be higher than the total number of users.

The purpose of this graph is to help you understand which channel is the most used among your users,  so you can optimize content for that channel.

Active User Behaviour

This pie chart tells you whether the users are contributing or just reading content. Contributors are those users who write posts or comment on posts.

Chatting Users

This graph shows the number of users that sent a chat message in the selected time frame. Move your cursor over a date marker to see the number of chatting users on the date displayed.

Chat Messages

This graph shows the number of chat messages created in the selected time frame, split by 1:1 chat messages and group chat messages

Most Engaged Users

Top Users

This section shows you which of the users in the group selected have created the largest number of posts or submitted the highest number of comments. The employees driving the most communication could help you champion increased usage, work together with them to bring more colleagues on board and further boost engagement.

Contributing

This section allows you to see how much more or less engaged your colleagues have been over a period of time when compared to the previous period. This is possible by toggling between the “More” and “Less” tabs to the top right corner of the section. The measured time frame is defined by the period selected in the top right corner of the page.

For the users who have submitted posts and comments over the period in question, the score is a weighted sum of both the posts and the comments.

For the users who have generated only posts or only comments, the score will be the total number of respective contributions, discounted by a certain value in order to give an advantage to the more engaged users who are both posting and commenting.